What Can SMS Marketing do for Your Small Business?

SMS marketing is one of the oldest marketing channels in the world. You’d think it’s an outdated strategy, but it’s incredibly cost effective and efficient. Hence, a small business, specifically, can benefit from it.  

So, here are just a few SMS marketing benefits for small businesses.

Direct and Simplified Marketing

When you use SMS marketing, you’re reaching the consumer directly. You’ll reach them even if they don’t have Wi-Fi or 3G/4G. This ensures that they get the message right when you need them to. If it’s a flash sale or special offer that they need to see, SMS marketing is right on the money.

Also, since SMS is a very simple system to deliver messages, the marketing can work at a very basic level. Despite that, the marketing is very interactive. You can tell your customers to type in a code to print collateral, or advertisements. You can also enter them in a contest this way. SMS marketing has several benefits that can be reaped without applying any flashy marketing methods you find and hear about on the internet.

SMS Marketing Integrates with Other Channels

Another one of the great SMS marketing benefits for your business is channel integration. SMS can integrate with emails, social media, apps, etc. You can program in short lines of code to send text messages to any and all your customers. You can even text them a link if they don’t have internet on their phone.

You can tell them if there’s something waiting for them in their inbox, or alert them to a sale or an offer. Basically, any marketing channel that you can think of can be conflated with SMS marketing.  

Features Opt-In/Opt-Out Options

One of the best things about SMS marketing is that you can opt in or out. It’s even more convenient than the email unsubscribing process, since it’s a one step command. All you need to do is type in a code and subscribe or unsubscribe. This helps build a database of numbers for customers that are actually engaged. That way, you won’t waste effort or money on customers who don’t want your product or services.

Ease of Customization

SMS marketing is also very customizable. You can change text message to fit different customers and demographics and you it doesn’t take much work. You can also announce discounts, sales, rewards, etc. to specific customers. All it takes is a specific line of code. That’s about it. It is a barebones marketing tool, but it provides a lot of information.  

Objectively Verifiable Campaign Success

You can also very easily verify your campaign’s success through SMS marketing. You can look at real time data and graphical analytics and judge which campaign worked and which didn’t. This is one of the best SMS marketing benefits for small business.

Get hooked up with a great SMS marketing service with PhoneOne today. They have a suite of voice-based services and internet communications packages that will be perfect for your small business.  

Schedule a free consultation today to discuss how SMS can be used to benefit your business.

 

 

Schedule Now